Paid media built to create real business growth.
Strategy, execution, measurement and senior-level guidance—built around the leads, revenue and business outcomes that actually matter.
Book a Strategy CallThe right strategy starts with the right problem.
You don’t need to advertise everywhere. You need the channels, strategy and measurement infrastructure that support your actual business goals. We build focused paid media programs around where demand exists, how your customers make decisions and what can actually be measured.
Paid Search
Capture demand when people are actively looking.
Paid Search is best for businesses that need to reach people already searching for the services they provide. We build tightly structured campaigns around qualified lead generation, then optimize toward the actions that create revenue—not surface-level metrics like clicks.
Our approach may include Google Search, Display, YouTube, Demand Gen or Performance Max, but only when the platform and campaign type make sense for your goals.
- Campaign strategy and account structure
- Keyword and search-term management
- Ad copywriting and testing
- Bid and budget management
- Conversion tracking and measurement
- Ongoing optimization
- Plain-English performance reporting
Paid Social
Build awareness, create demand and stay in front of the right audience.
Paid Social helps you reach potential customers before they begin actively searching. We develop and manage campaigns across platforms like Meta, LinkedIn and TikTok, aligning the audience, creative and campaign objective with the role social should play in your broader marketing strategy.
That may mean building awareness, supporting lead generation, retargeting website visitors or staying visible throughout a longer decision-making process. TikTok is recommended when the audience and available creative are a genuine fit for the platform.
- Campaign strategy and execution
- Audience development and targeting
- Retargeting strategy
- Creative direction and ad copy
- Budget and placement management
- Ongoing testing and optimization
- Performance reporting
Analytics & Tracking
Know what is working before spending more.
Advertising performance is only as reliable as the data behind it. We build and troubleshoot the measurement infrastructure needed to understand which campaigns, channels and actions are contributing to real business results.
The goal is not more data. It is clearer, more useful information that helps you make better marketing decisions.
- GA4 setup and configuration
- Google Tag Manager support
- Platform pixel installation
- Form, call and conversion tracking
- Campaign attribution review
- Custom reporting dashboards
- Tracking audits and troubleshooting
Google Ads Consulting
Get senior-level support without handing over your account.
Google Ads Consulting is designed for internal marketing teams, business owners and agencies that want experienced guidance while continuing to manage their own campaigns.
We work alongside your team to identify what is limiting performance, explain what needs to change and provide a practical path forward. No black box and no unnecessary rebuild when the foundation is already working.
- Google Ads account audits
- Live account walkthroughs
- Campaign and keyword recommendations
- Conversion-tracking reviews
- One-on-one coaching sessions
- Optimization frameworks
- Templates and practical resources
Senior strategy.
Hands-on execution.
No disappearing act.
You work directly with the person developing the strategy, building the campaigns and reviewing the results. That means fewer handoffs, faster decisions and a clearer understanding of what is happening with your advertising.
Start with the business, not the platform.
We begin by understanding your goals, audience, current marketing, available data and what a qualified lead actually means to your business. This gives us a clear definition of success before any campaign decisions are made.
Turn the strategy into a focused plan.
We determine the right channels, campaign structure, targeting, messaging and measurement approach. Everything is built around your goals and budget—not a generic playbook or a requirement to use every available platform.
Activate with the right foundation in place.
Before campaigns go live, we complete a full quality-assurance review of the targeting, budgets, ads, landing pages and conversion tracking. Once launched, we closely monitor delivery and confirm that leads and performance data are flowing correctly.
Keep improving what matters.
Launching is the beginning, not the finish line. We continuously review performance, test meaningful changes and shift budget toward the campaigns and audiences creating the strongest business outcomes.
Built for teams that value strategy, transparency and measurable growth.
Westwood Media works best with businesses and teams that want experienced paid-media support without the layers, handoffs and generic recommendations that often come with a larger agency.
Businesses that need more qualified leads.
We work with established businesses that have a clear service or offer and need a more focused, measurable approach to lead generation.
That may mean improving an existing campaign, expanding into a new channel or building the right foundation from the beginning.
Add senior expertise without another full-time role.
We support internal teams that need deeper paid-media knowledge, additional execution capacity or an experienced second opinion.
We can manage campaigns directly or work alongside your team to strengthen the strategy and improve performance.
Expand your capabilities without expanding your team.
We provide experienced paid search and paid social support for agencies that need a reliable partner behind the scenes.
That can include white-label campaign management, strategic support, account audits or help with more complex client needs.
You’re ready to connect advertising performance to actual business results.
- You have a clear service, offer or business objective.
- You are prepared to invest consistently enough to generate useful data.
- You are willing to evaluate lead quality—not just clicks and impressions.
- You value straightforward communication and evidence-based recommendations.
- You want a strategic partner, not just someone making account changes.
A few things you may want to know before we talk.
Don’t see your question here? Reach out and we’ll give you a straightforward answer.
What types of businesses do you work with?
We primarily work with service-based businesses, B2B companies, internal marketing teams and agencies. Our specialty is lead generation rather than ecommerce.
Which advertising platforms do you manage?
Our work may include Google Ads, YouTube, Meta, LinkedIn and TikTok. The recommended channel mix depends on your audience, goals, budget, available creative and how customers make decisions. We will not recommend a platform simply because it is available.
How much should I budget for advertising?
The right budget depends on your market, competition, geography, goals and expected cost per lead. We evaluate those factors before making a recommendation. The goal is to establish a budget capable of generating enough data and opportunity to make informed decisions.
Can you work with my existing ad accounts?
Yes. We can audit and improve an existing account, take over ongoing management or work alongside your internal team. A full rebuild is only recommended when the current structure is actively limiting performance.
Do you handle conversion tracking?
Yes. Measurement is a core part of our approach. Depending on your needs, that may include GA4, Google Tag Manager, advertising-platform pixels, form tracking, call tracking and custom reporting.
How long does it take to see results?
Timing depends on the platform, budget, sales cycle and condition of the existing account. Campaigns begin generating information once they launch, but reliable optimization decisions require enough time and conversion volume to identify meaningful patterns. We focus on sustainable improvement rather than promising an arbitrary overnight result.
How will I know what is happening with my campaigns?
You will receive clear reporting and direct communication about performance, changes and next steps. We explain what the numbers mean, what we are learning and what we recommend doing next.
Ready for a clearer
paid-media strategy?
Tell us where you are, where you want to go and what has—or has not—worked so far. We’ll help you determine the right next step.
Book a Free Strategy Call